Maximizing Donor Engagement with Thoughtful Holiday Premiums

I normally post about the intersection of nonprofits and the gaming/creator space, but today I wanted to talk about holiday premiums. (I did spend over a decade in direct mail, after all!)

🎁 Shoutout to Children's Hospital of Philadelphia (CHOP)

Premiums can be tricky in fundraising. When they’re thoughtful and genuinely useful, they strengthen the connection with supporters. When they miss the mark, they can unintentionally distract from the mission.

This year, CHOP absolutely got it right.

They sent me holiday gift wrap—a practical, seasonal, family-friendly gift that adds value without overshadowing their purpose. It’s a small gesture that creates a warm moment of connection during a time when families are front and center.

A great reminder that meaningful stewardship doesn’t need to be flashy; it just needs to be intentional.

Kudos to CHOP for an elegant touch that honors both their supporters and their mission. 🎄💙